Southwest airlines case study strategic management

The breadth of its targeting refers to the competitive scope of the business. Southwest Airlines has the lowest costs and strongest balance sheet in its industry, according to its chairman Kelleher.

There are many examples of other airlines in such circumstances establishing partnerships and extensive code-shares with foreign carriers which need feed behind their initial gateway.

In comparison, Southwest has airplanes to consider and that represents an investment decision at a whole new dimension. SWA value suppliers who have the same focus and look internally for ways to improve their processes and service, and willingly pass on cost savings.

Southwest Airlines Operations – A Strategic Perspective

Virgin made some difficult decisions during this time, but by doing so they were able to use what they learned earlier on benefiting them more in this partnership. Southwest has actually densified its aircraft and decreased seat pitch during the past couple of years — another trend apparent in the US industry.

The Virgin Group is constantly being technologically developed with its touchscreen seatback entertainment, Wi-fi accessibility, health club maintenance, cutting edge smartphones, and new space travel. Performance, People and Planet. The associated distribution strategy is to obtain the most extensive distribution possible.

SWA is frequently the dominant airline at the airport, operating only domestic services. They claim that a low cost strategy is rarely able to provide a sustainable competitive advantage.

Southwest Airlines has a simplistic model which seems to be common sense however it is not easily replicated. Virgin is a venture company, so we believe that it eventually needs to divest companies it acquires to be successful.

Yet, in order for Virgin to be truly successful, it must analyze its corporate strategy to fully understand how to solve this magnanimous problem. The employees took pride in the jovial culture and camaraderie - but of late they seem to feel that their enthusiasm is under-appreciated and exploited, really, by headquarters.

Most airline services lease aircrafts because they are too expensive to own and are a substantial investment that can be depreciated over the years. The advantage is static, rather than dynamic, because the purchase is a one-time event. From the founder, to the leadership and mission statements, demonstrated through the hiring practices and celebrations, there is no question Southwest Airlines has a culture promoting resilience and practicing commitment, control and challenge every day.

We would have recommended Virgin to deny the Sprint offer and leverage their skills to compete with top wireless providers. An organization with greater resources can manage risk and sustain profits more easily than one with fewer resources.

Employment relations[ edit ] Refusal to recognise unions[ edit ] In the early years, when Ryanair had a total of employees who each had shares in the company, there was an agreement that staff would not join a labor union on the basis that they would have influence on how the company was run.


Yet there is a less-heralded, but far more important, change at the carrier credited with bringing Southwest airlines case study strategic management air travel to the masses: Since Virgin Travel is such a young airline business, its fleet of Boeing and Airbus jets is relatively new.

This culture is supported through employee encouragement to do the extra to satisfy the customer. The alliance in the American industry makes sense for Virgin Group for two reasons. Their fleets are too large to realistically replace all the old planes and still be profitable.

Southwest was one of the few companies where leaders could get fired by their teams [AP10]. Employees are expected to maintain the highest ethical standards and conduct business with integrity, and in a manner, excluding consideration of personal gain. Since that time, empirical research has indicated companies pursuing both differentiation and low-cost strategies may be more successful than companies pursuing only one strategy.

SWA has been dedicated to finding ways to lower their costs and increase their productivity and quality. As a result of this, world gas prices also increased and as such, it became more costly to operate airplanes. The airline is no longer really low-fare or low-cost, but does not offer any of the amenities of hybrid or full service airlines.

It was paramount that leaders stayed in touch with their teams to ensure teams received the support needed. Concerned with high threats of new entrants, or barriers to entry, the economies of scale and scope required is very high and elaborate. A culture of great customer service and a friendly atmosphere is hard to replicate overnight.

That spirit provided the inspiration for extremely high levels of organizational commitment Southwest needed for employees to struggle for years to achieve even the beginnings of a successful airline. In adopting a narrow focus, the company ideally focuses on a few target markets also called a segmentation strategy or niche strategy.

Low fares have arrived in Belgium. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.Updated world stock indexes. Get an overview of major world indexes, current values and stock market data.

Southwest Airlines Competitive Advantages can be best viewed by analyzing six major factors, their Procedures, Infrastructure, Edge, Communication, Atmosphere and People.

Case Study: Southwest Airlines Competitive Advantages. Abey Francis Management Case Studies, Strategic Management Business Analysis Case, Strategic Management.

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Video: HRM Case Study: Southwest Airlines' Competitive Advantage Southwest Airlines is known for its unique approaches to employee satisfaction and organizational procedures. This lesson will discuss Southwest Airlines' competitive advantage.

Southwest airlines case study strategic management
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