When writing this paragraph, think about when the company was founded, how many customers or members they currently serve and how many locations they have. If you haven't written a media release in the past, it helps to have a quick outline to announce your new location. Even the best writers can miss a typo.
Create an opening paragraph. This press release is also very concise. For a product release, like the free ebook mentioned in this example, readers want to know who the intended audience is and how the product will benefit them.
Be sure there are no grammatical issues or spelling errors. The first paragraph is a summation of the press release, and like the headline, entices your audience to read the rest of your release.
You need to grab your reader's attention here.
Most people think that you can only submit a press release when your business releases a new product or wins an award. Examples and templates More downloadable materials are available from the resources section Example press release.
Celebrating an anniversary is always a newsworthy event, especially if it hits the century mark. This release is also timeless and can be linked to on social media again and again. Also, it should be written in such a way that it motivates readers to find out more of what is written in the main body of the press release.
Government offices are making an effort to word the information carefully to as to shine a more positive light on the office or elected official.
A press release, like a news story, keeps sentences and paragraphs short, about three or four lines per paragraph. Nothing is worse than working all day to send out press releases only to realize after the fact that your phone number is wrong.
Write your press release using your key messages. Download an example at the bottom of the page or from the resources page. Here you can mention features of the new location, hours of opening, and so on.
Your e-mail address goes only in the "Contact Email" box when you submit your press release. We included statistics in the press release of how many teenagers and young adults reported clearer acne after using our product, which I believe is what helped us gain over 8, followers on our Instagram and 3, on our Facebook account.
Before writing, call the editorial department of the local target media or check their website to find out where to send your press release to and what their guidelines are. We also recommend you include a heading for your boilerplate that describes the background information you are providing.
We also tried to highlight her past and how that plays into her career now, as well as showcase how others perceive her. Include background information about your new location and supporting details.
For example, if it was a leak of confidential information, determine whether it was bad judgment, inadequate company controls or a deliberate action. It was picked up by nearly news publications in a few days.
Your fundraising press release needs to give the essential specifics of your event, but also leave questions open for a reporter to ask.
Survey Majority of employees would choose certain perks over standard salary increase Jacel Egan, Media Relations Coordinator, TechnologyAdvice We conduct research studies throughout the year on various topics that we feel are relevant and of interest to our target audience.
Maria Gonzalez, Senior Partner, Gonzberg Agency In addition to being picked up by journalists, this press effort has also resulted in additional writeups and mentions since then, and continues to bring Shoreline Lake to the attention of oenophiles and others wanting unique wine-based, and related, experiences in Silicon Valley.
This press release reinforces our commitment to being green, shows philanthropic support, and creates good will with our new and existing customers. When submitting a press release it is important to use the right format otherwise it may be rejected.
By including a description of the book in the press release, we were able to get people interested in the novel. This particular press release is an example of how to tie-in your piece with a headline making story. Preparing a media release for the opening of a new location will allow potential customers to learn about your business.
Related Articles And Services: Then followed up with value for the audience. There are multiple reasons as to why this press release was successful. In addition to this, you can also write about your business partners and potential clients in this section. The press release also promoted our event to potential sponsors, local businesses, and national brands.
Step 5 - the killer quote Write an enthusiastic and positive quote. The first couple of paragraphs should cover the who, what, when, where, why and how questions.A sample press release template example begins with an attention-grabbing headline, followed by sub-head, dateline, lead sentence and call to action.
The last. Here is a sample of the press release I'm using to promote my new collection. This one is mostly geared toward book store owners to entice them to carry the book.
I will use one or more variations of this to send to newspapers in areas where I will be signing or to media that might be reviewing the book. A list of all of Marin Theatre Company’s recent press releases.
Search the site Enter search keywords Submit Write Nite/Play Day Hour Playwriting Festival calendar listing December 19, Marin Young Playwrights Festival press release; December 16, Driving Miss Daisy calendar listing; December 10, Mercy Watson to.
Each free press release template is available in Microsoft Word (DOC) format. Just choose a press release template and download it. Just choose a press release template and download it. Open it in Word (or another program that can display the DOC format), edit it, and print your personalized press release.
Sample Press Release. Here is a sample press release. When submitting a press release it is important to use the right format otherwise it may be rejected. Google search – Obviously if you do a local Google search by typing your city and “PR” or “Press Release” you will find some professionals ranking on the first page.
If you want to get started without professional help, there are plenty of services that offer easy and inexpensive distribution.Download